VML
VML is WPP's largest creative and customer-experience network, formed in 2023 by merging VMLY&R and Wunderman Thompson, and traces its roots to VML, founded in Kansas City in 1992. The network reports 26,000 people across more than 150 offices in 50-plus markets, with Kansas City remaining its global headquarters. It won a Titanium Lion at Cannes 2026 for Oreo and was named Campaign's Global Network of the Year in 2026. Nobody pays to be ranked.
Why it’s hereA WPP network with global headquarters in Kansas City, 26,000 staff and 2026 honours including a Cannes Titanium Lion. Number 8 of the advertising agencies in the Midwest.
Who leads itJon Cook, Global CEO.
Work they can showOREO. The OREO Cows campaign, which won a Titanium Lion at Cannes in 2026.
Estimated: $8,000–$30,000/mo, typical for Midwest advertising retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forLarge consumer brands that need a global WPP network for brand campaigns, commerce and customer experience across many markets, with a sizable office in Kansas City.
- Based in
- Kansas City, MO
- Founded
- 1992
- Team size
- 500+ people
- Led by
- Jon Cook, Global CEO
- Known for
- brand experience · customer experience · commerce · global creative network · holding company: WPP
- Named clients
- Oreo, KitKat, Coca-Cola, Vaseline, BIC
- Best for
- Large consumer brands that need a global WPP network for brand campaigns, commerce and customer experience across many markets, with a sizable office in Kansas City.
- Selected work
- OREO. The OREO Cows campaign, which won a Titanium Lion at Cannes in 2026. source ↗
- Recognition
- Estimated cost
Estimated: $8,000–$30,000/mo, typical for Midwest advertising retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 250 NW Richards Rd · Kansas City, MO · 64116 · +1 816 283 0700
UpdatePart of WPP; global CEO Jon Cook was also named Global CEO of WPP Creative in February 2026.
Sources vml.com, en.wikipedia.org · LinkedIn ↗
On this list
Also based in Kansas City
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