Swanson Russell
Swanson Russell is an independent advertising agency with offices at 1202 P Street in Lincoln and on Center Street in Omaha. Over roughly 60 years it has specialised in brands that 'work and play outdoors', organising its practice around outdoor recreation, agribusiness, construction and the green industry, with clients including Bushnell, Rain Bird, Arctic Cat, Minn Kota, Briggs & Stratton and Textron Aviation. Nobody pays to be ranked.
Why it’s hereThe most established Nebraska agency for outdoor, agricultural and equipment brands, with a client list that spans Bushnell to Textron Aviation. Number 11 of the advertising agencies in the Midwest.
Who leads itBrent Schott, Chief Executive Officer.
Work they can showMinn Kota. "Minn Kota Does Easy" campaign across video, website, digital and print ads, social and email. Cattlemen's Beef Board. "Drive" campaign for the beef checkoff. Takeuchi. "Control Everything" campaign for the compact equipment maker.
Estimated: $8,000–$30,000/mo, typical for Midwest advertising retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forOutdoor recreation, agribusiness, construction equipment and green industry brands, such as Minn Kota, Exmark and Takeuchi, that want a specialist agency in those categories.
- Based in
- Lincoln, NE
- Founded
- 1962
- Led by
- Brent Schott, Chief Executive Officer
- Known for
- outdoor recreation · agribusiness · construction and green industry · brand campaigns · independent
- Named clients
- Bushnell, Rain Bird, Arctic Cat, Minn Kota, Humminbird, Briggs & Stratton, Textron Aviation, Exmark, Beef Checkoff
- Best for
- Outdoor recreation, agribusiness, construction equipment and green industry brands, such as Minn Kota, Exmark and Takeuchi, that want a specialist agency in those categories.
- Selected work
- Estimated cost
Estimated: $8,000–$30,000/mo, typical for Midwest advertising retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 1202 P Street · Lincoln, NE · 68508 · 402-437-6400
UpdateAlso has an Omaha office at 6464 Center Street.
Sources swansonrussell.com, clutch.co
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