Independent list · re-checked September 28, 2026 · published by Primortul LLC

Highdive

Highdive is an independent creative agency founded in Chicago in 2016 by Mark Gross and Chad Broude, with a second office in New York. It is best known for broadcast and Super Bowl work, including Jeep's Emmy-nominated 'Groundhog Day' spot, and its client list includes Jeep, Ram, Rocket Mortgage, State Farm and KFC. Nobody pays to be ranked.

Why it’s hereAd Age's Small Agency of the Year (Gold) in 2020 and a repeat top finisher on the USA Today Super Bowl Ad Meter. Number 2 of the advertising agencies in the Midwest.

Who leads itMegan Lally, CEO.

Work they can showJeep. Made the "Groundhog Day" Super Bowl spot, which placed #1 on the USA Today Ad Meter and earned an Emmy nomination. Rocket Mortgage. Produced the "Comfortable" Super Bowl spot, which ranked #5 on the USA Today Ad Meter.

Estimated cost

Estimated: $8,000–$30,000/mo, typical for Midwest advertising retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

A fit forNational consumer brands such as Lay's, State Farm, KFC and Jeep that want big broadcast and Super Bowl creative from an independent Chicago and New York shop founded in 2016.

Based in
Chicago, IL
Founded
2016
Led by
Megan Lally, CEO
Known for
broadcast creative · Super Bowl campaigns · integrated campaigns · automotive
Named clients
Jeep, Ram, Rocket Mortgage, State Farm, Lay's, KFC, Jersey Mike's, Boost Mobile, Build-A-Bear
Best for
National consumer brands such as Lay's, State Farm, KFC and Jeep that want big broadcast and Super Bowl creative from an independent Chicago and New York shop founded in 2016.
Selected work
  • Jeep. Made the "Groundhog Day" Super Bowl spot, which placed #1 on the USA Today Ad Meter and earned an Emmy nomination. source ↗
  • Rocket Mortgage. Produced the "Comfortable" Super Bowl spot, which ranked #5 on the USA Today Ad Meter. source ↗
Estimated cost

Estimated: $8,000–$30,000/mo, typical for Midwest advertising retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

Office
222 Merchandise Mart Plaza, Suite 1710 · Chicago, IL · 60654
Highdive homepage, captured September 28, 2026
highdiveus.com · homepage on September 28, 2026

Sources highdiveus.com, prnewswire.com · LinkedIn ↗

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