Carmichael Lynch
Carmichael Lynch is a creative advertising agency founded in Minneapolis in 1962, with a second office in Philadelphia, and long owned by Interpublic Group, which Omnicom acquired in 2025. It runs creative and a separate media unit, Carmichael Lynch Media, and has been Subaru of America's agency for decades; other clients include Bush's Beans, Maker's Mark and the Houston Texans. Ad Age has named it a Best Place to Work eight times. Nobody pays to be ranked.
Why it’s hereSixty-plus years in Minneapolis and the long-time agency behind Subaru's U.S. advertising. Number 5 of the advertising agencies in the Midwest.
Who leads itStacy Janicki, Chief Executive Officer.
Work they can showSubaru. "Beautiful Silence" campaign, which the agency lists as a One Show, National ADDY and D&AD Pencil winner. Bush's Beans. "Peyton Canning" campaign, an AdFed Gold winner per the agency's site. Frigo. "We Are All Cheese Heads" campaign, credited on the agency's site with Effie and Jay Chiat recognition.
Estimated: $8,000–$30,000/mo, typical for Midwest advertising retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forNational consumer brands in autos, food and beverage, and restaurants that want a large Minneapolis agency to run creative and media together.
- Based in
- Minneapolis, MN
- Founded
- 1962
- Led by
- Stacy Janicki, Chief Executive Officer
- Known for
- creative · media planning (Carmichael Lynch Media) · automotive · food and beverage · holding company: Omnicom (formerly Interpublic)
- Named clients
- Subaru, Korbel, Bush's Beans, Frigo Cheese Heads, Maker's Mark, Houston Texans, Red Robin
- Best for
- National consumer brands in autos, food and beverage, and restaurants that want a large Minneapolis agency to run creative and media together.
- Selected work
- Subaru. "Beautiful Silence" campaign, which the agency lists as a One Show, National ADDY and D&AD Pencil winner. source ↗
- Bush's Beans. "Peyton Canning" campaign, an AdFed Gold winner per the agency's site. source ↗
- Frigo. "We Are All Cheese Heads" campaign, credited on the agency's site with Effie and Jay Chiat recognition. source ↗
- Recognition
- Estimated cost
Estimated: $8,000–$30,000/mo, typical for Midwest advertising retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 110 N. 5th St., 10th Floor · Minneapolis, MN · 55403 · (612) 334-6000
Sources carmichaellynch.com, en.wikipedia.org · LinkedIn ↗
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